adidas: JIHOON
CREATIVE PRODUCER
As the creative producer for this adidas campaign featuring Jihoon - the aim was to echo the EQT's fusion of classic design and modern innovation. The images showcase Jihoon sporting the updated EQT apparel, in the contemporary setting of SO/ Berlin Das Stue. We presented the collection as a harmonious blend of adidas' heritage and forward-thinking design, appealing to both long-term and new fans alike.
