ADIDAS: ADIZERO DROPSET
CREATIVE PRODUCER
For adidas’ new product - Adizero Dropset Pro, the aim; to capture the intensity, precision, and energy of high-performance training. Shot in Madrid with Trent Alexander-Arnold, the campaign brings the new pink Adizero Dropset Pro to life through a series of powerful, dynamic moments.
The visual narrative focuses on the shoe’s performance-driven design, highlighting its stability, responsiveness, and versatility across explosive movement and demanding training. With Trent at the centre of the story, the campaign connects the technical qualities of the Dropset Pro with his own athleticism and relentless approach to performance, creating a bold visual expression of training without limits.
