ADIDAS: SKYCHASER
CREATIVE PRODUCER
For adidas’ Skychaser SS26 campaign, we set out to capture the spirit of exploration through the eyes of a new generation of young athletes. Travelling to Vietnam, we followed three explorers as they pushed beyond the familiar, navigating the country’s diverse landscapes and terrain.
The visual narrative brings the adidas Skychaser hiking shoe to life through movement, adventure, and discovery - highlighting its grip, stability, durability, and ability to perform across challenging ground. By placing the athletes at the centre of the story, the campaign connects the technical qualities of the shoe with a more instinctive sense of exploration, showing how the right gear can give you the confidence to go further.
