ONITSUKA TIGER: PARIS
CREATIVE PRODUCER
Onitsuka Tiger's celebrated its 75th anniversary with a unique pop-up experience on the Champs-Élysées in Paris, transforming a 19th-century building with a bold yellow facade. I was lucky enough to cover the event and stay in the hotel, which featured exhibitions, live performances, and archival displays. The immersive showcase honoured the brand's rich heritage and creative culture.
